SOLUTIONS

Aurora culture life cycle service solution

With the vigorous development of the live broadcasting industry, the professional life of professional anchor is short, and the subsequent content output is weak, which has become a difficult problem in the industry< Br > the admission standard of the live broadcasting industry is not high, resulting in the surplus of homogenized talent resources, resulting in rapid iteration and fierce industry competition.
The collision of hundreds of leaders on the same platform not only brings a spiritual feast to the audience, but also raises the audience's appetite. There are no unique memory points and lack of core competitiveness,
They often face difficulties such as weak drainage and insufficient viscosity of fans.

In view of these pain points, Aurora culture puts forward the whole life cycle service solution for live broadcast talent.

We divide the career of Da Ren into two stages and four periods. "Self positioning period", "career positioning period" and "rapid growth period" 
"Break the circle and take off period", the strategic development stage of talent, and provide efficient and flexible targeted customized services according to the development needs of talent in each period.

Pre talent personal brand building stage

Self positioning stage - personal brand building stage

That is, the period of "who am I". According to market research, interviews and in-depth communication, Aurora culture comprehensively evaluates the personality characteristics, abilities, hobbies, developable potential points and other data of up-to-date people, so as to help up-to-date people position themselves in the early stage. The establishment of this human design, that is, the creation stage of "good-looking appearance", includes but is not limited to facial feature analysis, makeup scheme, face shape analysis, modeling suggestions, diet management scheme, hair care scheme, etc. Strive to customize a recognizable image for people with talent and highlight their own memory points that can attract the attention of fans.

Career positioning stage - personal brand building stage

That is to define the period of "what can I do". During this period, we will give suggestions on the career development direction of talents. Based on the existing ability and flow data feedback of talent, combined with the potential analysis of talent, put forward the talent design scheme suitable for the career development of talent and the preferences of talent. This is the process of creating "interesting soul". Visualize the soul characteristics of Da Ren through short video, live broadcast and other content output methods to help Da Ren express themselves and attract more sympathetic fans.

BRANDING

Pre talent personal brand building stage
Those who have experienced the first stage have initially realized the drainage and retention of fans. However, as the saying goes, it is easier to fight than to defend. Although the short-term effect of a good talent brand is considerable, it is often weak in the long-term development process. How to formulate a long-term sustainable development strategy for talent, help talent form their own unique "circle", so that talent can obtain the resources and heat provided by the service team and their own circle at the same time, has become the top priority in the second stage of talent's career.

Rapid growth period - talent strategy development stage

This period is the key to the planning and implementation of Daren's long-term development strategy. At this time, after a series of market trials and errors, Da people have a considerable number of loyal fans. They urgently need to enhance the stickiness of fans and actively maintain the relationship with head fans to form an exclusive circle and community. Aurora culture has specially set up a key customer service department and psychoanalyst team to help people maintain existing fans and develop more potential fans to the greatest extent and with the highest specifications.

Break the circle and take off - the development stage of talent strategy

At this time, the talent should break through the shackles of the live studio, convey positive values to fans and realize their social values. Aurora culture will devote all its resources to match up with the appropriate resources for Da people, help Da people speak in more fields and build a broader stage for Da people. At the same time, Aurora culture will also help Da people output positive energy elements such as "pure and beautiful", "sunshine upward", "youth is just right and full of vitality" to the public, participate in social public welfare undertakings with Da people and fans, and actively give back to the society. Enhance the awareness of Daren's personal brand and guide the public to correctly understand the live broadcasting industry.